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250 pounds of tomatoes, and the model for everything we are building

In June, I wrote that there were conversations underway with buyers a good deal bigger than one kitchen. Here is the first of them.

On September 22, Mobile Meals of Toledo made its first official purchase from our farm network: 250 pounds of fresh tomatoes, grown at Huron Street Farm

For anyone keeping score, the plain facts: Mobile Meals is our first institutional buyer; the tomatoes were grown in Toledo on land that was vacant two years ago; and the partnership is built to continue with regular purchases planned through the Fall.

Here is why this order matters more than its size. Mobile Meals is an organization whose mission is feeding people, buying from farms whose mission is growing them — in the same neighborhoods both serve. Every dollar of the purchase stays in Toledo. And for our farmers, an institutional buyer changes the fundamental question of farming: the harvest is no longer looking for a buyer; the buyer is waiting for the harvest. That is what lets a farm — and the next farm, and the one after it — be planned as a business instead of a bet.

From the Channel 13 interview:

“They harvested that day and brought them to us, or the day before, so literally less than a three-day turnaround and they were in people’s houses,” Head Chef Linda Paetz, of Mobile Meals of Toledo, said. “Sometimes when you’re ordering from a mass-produced distributor, those tomatoes could be out there for a month or two months before they’re actually getting to you.”

This is the model we intend to repeat — with hospitals, schools, senior services, and every mission-aligned kitchen in this city — as more farms come online and the food hub takes shape to serve them. One anchor buyer proves the pattern. A portfolio of them builds a food system.

If you have been waiting to see whether this works before getting behind it: this is what working looks like.

About the author

Andrew Newby

Every farm we build is a business we launch.

A Cultivate Toledo farm is a micro-enterprise: built in 150 days, operated by a trained farmer, and earning income from its first harvest. Your gift funds the build — land preparation, hoop house, irrigation, beds. The farmer's own revenue carries it from there. Give once, or grow with us monthly.

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